Is Now the Time to Upgrade Your WordPress Website to SSL?

By Published 15 December 2016

Over the past few months, Google has been making noises about using SSL (HTTPS) as a ranking signal to rank websites higher in the search engines.

Up until now, it’s been quite a lightweight signal affecting fewer than 1 percent of global search queries, and carrying less weight than other signals (such as high-quality content) in order to give website owners time to switch to HTTPS.

But now a further shift is happening.  WordPress is at a turning point in 2017 and is now requiring all hosts to have HTTPS available for WordPress websites. Read the rest of this entry »

How to Save Money on Your Hosting

By Published 18 November 2016

If you’re looking to save money on hosting your website and emails then you’ll need to understand how it all works, and what you’re doing that can cause your server to fill up. It does get a little technical so it helps to be a little tech-savvy. I am going to break it all down for you though, so don’t panic if you don’t know it all – that’s why I’ve written this for you 🙂

Let’s start by just covering the basics… Read the rest of this entry »

Why are my emails bouncing back?

By Published 3 November 2016

If your emails bounce then it means that they’re over-quota. This means that the allocated space that has been set aside on our servers for your emails is full.

As your hosting provider, we simply provide you with an email address, the information required to set it up and allocated space (at least 250MB) on the server to enable you to use the account. We can provide more space if required but we will charge for this extended service.

Recently we have had an increase in the amount of customers telling us that their emails have stopped working or that they have had a message saying that their server space is over quota. The frequency of these reports has increased in-line with the increase of updated mobile devices. Read the rest of this entry »

How to engage your audience with a story

By Published 26 September 2016

There are two ways to share knowledge; you can PUSH information out, or you can PULL them in with a story.

Do you ever think about WHO you write your content for? If your answer is simply “my target audience” then I need you to prepare to get more specific than that. Read the rest of this entry »

5 Key Elements to Successfully Market on Facebook

By Published 30 June 2016

Facebook has grown into the leading platform now for digital marketers to use to grow businesses, with many marketers seeing incredible ROI.   One of the reasons that using Facebook to double your business is because of the data it has – not just on you but on all those who fall into your target audience. Read the rest of this entry »

The 3 Keys to Creating a Customer Referral Program that Works

By Published 29 April 2016

There is one question that we ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course it is, that is the easiest way to get business, sitting back and doing nothing except being a rock star at what you do and letting your results speak for itself. What’s great about this is that it doesn’t require doing any difficult marketing, SEO, pay per click, or re-vamping the website. All you need to do is sit back and hope your customers tell their friends about you and sit back and watch the referrals come in. Right? Read the rest of this entry »

Still not mobile friendly? Google update in May is looming!

By Published 25 April 2016

“Seconds away, ready for round two!”

For those that dabble in what the latest Google thing will be or how it may impact your website, you may be interested to know that ‘mobilegeddon 2’ is on its way! If you can’t remember mobilegeddon 1 then it either didn’t impact your website at all, your website was already mobile friendly or you have no idea what is going on with your website.

Read the rest of this entry »

2 Ways to get Website Traffic

By Published 16 September 2015

Interestingly the total number of Retail Sales online is not as high as you think.  It’s actually between 7 and 8% (at August 2015). I’m guessing you thought it was a lot higher than that.

So figuring out how to get traffic to your website in today’s world takes a lot of time and an awful lot of money. Thankfully the Digital Marketer has done all the legwork and shared with us what works and what doesn’t work.

There is no such thing now as a traffic problem. It’s now about Engagement. Traffic has become a commodity. If you want traffic you can go to the shop and buy it. Read the rest of this entry »

How to create a Hot, Engaged Facebook Group

By Published 26 August 2015

Facebook has value, in fact it has a lot value despite what some might think.  And I have to be honest here and say that it’s only in the past year that I have understood exactly how to leverage that value.

You see, I used to use Facebook for personal use seeing just some crazy updates from friends and family of their dog or cat in some strange position, or of a crazy video they’d shared or photos of their latest fancy holiday trip. Nice, but really? It was beginning to consume a lot of my time almost without me realising, and so I was about to cull the whole thing! Read the rest of this entry »