Not sure where to start, Where does it and why should it sit in your strategy? Which ‘ones’ do I use, LinkedIn, Facebook, Twitter, Blogging? Do I incorporate all, one, or just some?
Would you like all your questions answered and have a strategy you can implement for just £68.00 + VAT?
What are the Social Media websites all about?
Social Media or networking online, is how people are communicating in the 21st century. Technology has progressed at a speed that no one could ever have imagined, and it now means that people are using the Web more and more to communicate and connect with customers, suppliers and potential new customers.
All modules are 3 hours duration, and all modules cost £68 + VAT each (£81.60 in total)
(grant funding may be available, to find out more please ask)
Morning sessions will include coffee/tea and lunch too.
- Intro to Social Networking
- Twitter – how to understand and make the most of Twitter for your business
- Facebook – why use Facebook for business and why you need a Facebook landing page
- Linkedin – Get your profile up to date and start networking on LinkedIn!
- Blogging – from newbies to getting your message out there
- One-2-One Bespoke Session – Write and implement your Social Media Strategy
Course 1 – Introduction to Social Networking
What is Social networking, background to social networking? Why should it fit in your business strategy? Where does it sit?
What do we cover?
Introduction to Social Networking; Twitter, Facebook, Linkedin, Blogging. This can be followed by one-2-one individual support to prepare a social networking strategy (if that’s what is required). You will have the opportunity to complete the whole course or just choose individual modules.
- How does social networking/media work?
- What does it involve?
- Why do it?
- How does it work?
- Who does it?
Benefits:
Understand the importance of Blogging/Twitter/Facebook/Linkedin.
Understand which one would work best within your business environment.
Learn how important it is to integrate this into your business strategy.
Learn how to maximise these tools to get the most out of them.
Course 2 – Twitter
Overview on why people tweet, how often, to who, and how best to use the Twitter tools plus associated software
Who is this course for?
If you are new to twitter and want to get up to speed, then this would most suit you.
Learn how to use Twitter to increase your website traffic
- Learn how to use Twitter to get more business, working with your business strategy
- Learn how to be more effective with your time and how to build up your credibility and your brand on Twitter.
- If you want to make sure that you are doing the right things on Twitter, learn how to tweet, what to tweet, how often, how to include links, how to respond to followers, how to reply to people, and how to maintain good relationships
Benefits:
This will make you visible on the internet for people to find and connect with you and your business. It is also a tool where you can learn from your peers and see what your competitors are up to, plus you will see in “realtime” what is happening in your market sector.
Course 3 – Facebook
Overview on the importance of a Facebook page for your business
Features: Learn what information to share, what not to share, how often to share it, and how to promote it. Learn how to maximise visibility on Facebook, and the tools you can use to automate it.
Benefits:
Learn how having a regularly updated facebook page will increase your visibility
Post regular up to date information
Post information that will enhance your expertise in your field
Course 4 – Linkedin
LinkedIn is a valuable tool for professional business people and is now becoming the first place to go online to network. Learn how to manage your professional identity, build and engage with your professional network. Access knowledge, insights and opportunities. I will show you how to get your profile complete, and then how to start networking on LinkedIn.
Putting LinkedIn into context
Why LinkedIn? What have you heard, and why is LinkedIn important to me?
Understanding the basics
Setting your objectives
Getting your LinkedIn profile to 100%
Maximising opportunities Groups and Answers
Networking and Marketing Strategies
Growing an effective network
Using LinkedIn Groups for maximum benefit
Advanced Features, Tips and Tricks
Integrating Twitter to maximise engagement
Promoting your blog with WordPress integration
Follow this training course, you will understand:
The context and extent of LinkedIn
How to set objectives and optimise your personal and organisation’s LinkedIn presence
How to build your network in the most effective way
Audience
The LinkedIn for Business training course attracts anyone with an interest in increasing their LinkedIn knowledge or enhancing their personal or organisation’s LinkedIn presence and marketing activity. Typical attendees will be from small businesses and individuals looking to expand their networking online.
Course 5 – Blogging
Blogging is the new way people are marketing themselves and their businesses on the internet. It is a type of marketing that has grown in a large way over the last few years, and is a way of expressing opinion, sharing experience and helping and engaging with others. It is a way of gaining credibility in your chosen field.
Features: Learn how to blog, why to blog, and how to promote your blog on the web.
Benefits: You will engage with new and existing customers, keep them interested and get them to return to you for more good information and knowledge to support their business.
Course 6 – One-2-One bespoke session
Once you have completed any or all of these courses, you may still require support to ensure you are continuing down the right road using these tools.
Alternatively, you may just prefer to have a one-2-one which can be set up specific to your skills and requirements.
Features: Personal one-2-one bespoke training tailored to your needs to support your journey through social media.
Benefits: By having bespoke training, you will learn how to maximise your time using these tools, therefore reducing down time. This will enable you to focus on what you do best.
Who should attend?
- Any business owner or manager who is serious about using the Social Networking tools to help increase the profile, awareness and sales of their brand.
- Would suit absolute beginners.
