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Logo DesignLogo Design

Your logo is similar to a tattoo, an indelible mark that you have to live with and that will be remembered for a long time. Once established it can be tweaked and enhanced to move with the times or once in a while rebranded. For a new business you must remember that your logo must work online, on a business card, on stationery, maybe on vans or cars, most important of all you and your staff will be looking at this logo for a long time every day of the week, so you have to like it.

At LA Marketing we do a strange thing; it's called 'The Shelf Test', we create some logo ideas, print them out and then ask our clients to take them home and put them on a shelf that they look at several times a day. After a few days you will know if it works or not and quite often friends and family would have imparted their wisdom as well.

Simple yet striking logos or complex and intricate logo designs; the choice is yours but whatever happens it has to be right!