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Corporate Design
When you hear someone say corporate it often conjures up grey suits and briefcases stuffed with boring documents, when we hear corporate we see consistency!
When you are dealing with a brand it has to be shown on everything that comes into the public domain. It can be the logo or simply the company colours, whatever it is it has to be consistent throughout not only marketing campaigns but also day to day business. The wrong shade of a colour can undermine your business profile and perception.
It is therefore vital that when creating a corporate brand or working with an existing trademark or brand that the guidelines are followed to the letter. |
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