Email marketing is now one of the best ways to stay in touch with your clients, let them know your latest offers, what’s happening or just to remind them that you’re around.
We will manage all your email marketing for you, from custom designed templates to content linking back to your website. We’ve been managing our clients websites successfully for a while – why not give us a call to see how we can help with your email marketing?
Custom Templates
Custom Designed Templates & Email Anayltics
Every business is different! Email marketing should be targeted in line with your marketing strategy, and any email marketing campaign also needs a very strong headline. Think about what makes you read an article in the local newspaper? It’s normally the headline that will capture your attention – so use this in your marketing strategy! It’s amazing how powerful this is.
Top Tips for Successful Email Marketing
Preparation
Make sure you know what your message is about. What do you want your customer to do when they receive your email? Take time in giving it some thought.
Personalisation – Opt-In
Make sure they know who you are. By emailing your own customer base you are more likely to get more response as they’ve heard of you and are happy to receive your emails.
Urgency
If your email has a time limit, such as a special offer – make sure you emphasise this more than once throughout the email. It needs to be clear.
Landing Email page
Set up a specific page on your website that you want your customers to link to. It could be an email landing page set up specifically for your special offers and deals.
Be aware of Spam
By have your mailing list opting in, there is less likely that your email will end up in the spam folder.
Subject Line
Is your email asking the right question to capture enough interest?
Relevancy
The content must be relevant to the heading, otherwise your mailing list will lose interest.
Space
Be clear and concise with your message, short and punchy information will work. People do not want to read a book, so don’t waffle.
Are you emailing your clients?
If not, we can help. If you want to find out more about email marketing, please contact us.
