Facebook has grown into the leading platform now for digital marketers to use to grow businesses, with many marketers seeing incredible ROI. One of the reasons that using Facebook to double your business is because of the data it has – not just on you but on all those who fall into your target audience.
We now live in a data-driven world where if it moves it can be measured. Businesses are finding the old marketing methods are not returning the results they used to simply because targeting everyone demographically or geographically will always return minimum results. It’s now all about behaviour, and understanding the behaviour of your prospect. (more…)
Facebook has value, in fact it has a lot value despite what some might think. And I have to be honest here and say that it’s only in the past year that I have understood exactly how to leverage that value.
You see, I used to use Facebook for personal use seeing just some crazy updates from friends and family of their dog or cat in some strange position, or of a crazy video they’d shared or photos of their latest fancy holiday trip. Nice, but really? It was beginning to consume a lot of my time almost without me realising, and so I was about to cull the whole thing! (more…)
Getting the right Facebook audience is tricky. Back in December last year, Facebook estimated that it was home to more than 30 million active small-business pages. That number will have definitely grown since then. That’s a lot of business pages that yours needs to compete with. Do you know what one of the biggest tricks to having a successful, engaging Facebook page is though? A wonderful audience. (more…)
Organic (as always) is the best.
It’s the best food, best type of content, best everything. And for Facebook, organic is best because it’s free. Who doesn’t love free things?
As free and wonderful as Facebook is though, over the last couple of years they’ve gradually become sneakier with how far your organic reach goes. (more…)
Don’t ask me to buy your number one product on Facebook.
And definitely don’t ask me to like your page to be part of a competition. In fact, that’s now against Facebook’s rules for business pages, so definitely don’t do that!
We all roll our eyes when we see those ridiculously out-of-place, out-of-context salesy posts on Facebook and I can almost guarantee that we all just keep scrolling. That’s the reason why those type of posts shouldn’t be part of your social media marketing strategy and in this post today I’m going to tell you how to use your Business Page on Facebook correctly. (more…)
Many clients have told us in the past that the reason their business isn’t on Facebook is because they don’t want it confused with their personal account. Granted, you can’t have a Facebook business page without first having a personal profile, but that doesn’t mean that they will share the same content. (more…)
“Why bother keeping up with Facebook? What does my business gain from Facebook? It’s not ruling my income, so why should I waste time and money on it?”
Don’t get me wrong, those are plausible questions that nearly every business should ask itself. Naturally, there’s no use in investing valuable resources without a guarantee of ROI (return on investment). But what’s wrong here is your perception of Facebook’s purpose. (more…)
Facebook are on the move yet again to ensure that no funny business is going on with the amount of page likes a particular Page has.
As of 12th of March (yep, that soon), Facebook is going to start removing inactive accounts from Pages’ like counts. They have said that “to make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.” (more…)
The hashtag has been the social media phenomenon for the past decade, with its humble beginning back in 2007 on Twitter. However, if you’re new to using social media for marketing then hashtags can be quite tricky to grasp the concept of. (more…)
There are on average 1,500 possible stories which are filtered through per day in an average Facebook user’s Newsfeed. However, only approximately 300 of those stories make it to a user’s Newsfeed! As a business, how do you begin to tackle that algorithm before your content is posted?
Well, like all algorithms (Google, Facebook, Twitter etc), there are certain things it likes and doesn’t like – it’s just knowing what these little details are before clicking that “Post” button! In this post I’m going to talk you through the do’s instead of the don’ts for businesses posting on Facebook. (more…)