“Why bother keeping up with Facebook? What does my business gain from Facebook? It’s not ruling my income, so why should I waste time and money on it?”
Don’t get me wrong, those are plausible questions that nearly every business should ask itself. Naturally, there’s no use in investing valuable resources without a guarantee of ROI (return on investment). But what’s wrong here is your perception of Facebook’s purpose. (more…)
Facebook are on the move yet again to ensure that no funny business is going on with the amount of page likes a particular Page has.
As of 12th of March (yep, that soon), Facebook is going to start removing inactive accounts from Pages’ like counts. They have said that “to make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.” (more…)
The hashtag has been the social media phenomenon for the past decade, with its humble beginning back in 2007 on Twitter. However, if you’re new to using social media for marketing then hashtags can be quite tricky to grasp the concept of. (more…)
There are on average 1,500 possible stories which are filtered through per day in an average Facebook user’s Newsfeed. However, only approximately 300 of those stories make it to a user’s Newsfeed! As a business, how do you begin to tackle that algorithm before your content is posted?
Well, like all algorithms (Google, Facebook, Twitter etc), there are certain things it likes and doesn’t like – it’s just knowing what these little details are before clicking that “Post” button! In this post I’m going to talk you through the do’s instead of the don’ts for businesses posting on Facebook. (more…)
As I speak to small business owners, I’m amazed how most of them either have a Facebook page for personal use or have maybe set up a Facebook page for their business and yet still are not understanding how to make it work for them.
So this morning I took a Snip-It Seminar for some great business people and shared with them how to engage using Facebook, and how understanding Facebook Edgerank can help improve their engagement.
Here are the slides – feel free to share with your community, I really hope they help.
Many of you may be aware that Facebook has recently updated its business pages to the new Timeline, and the feedback seems to be pretty good once you’ve gained a good understanding of how to maximise the new benefits. (more…)
Many business owners struggle to understand how to build a following on facebook and make this amazing tool work for them. There is a lot of help and support out there on the internet if you know where to look, so to save you all getting frustrated I will aim to post regular updates here when I come across useful information you all may be interested in.
I stumbled across this blog which is interviewing Amy Porterfield, who has become an expert on Facebook and who is the author of : Facebook Marketing All-in-One for Dummies. This interview is engaging and enlightening and I hope you find it useful.
How to grow and engage your facebook fanpage