How to Create Your Content Marketing Strategy

By Published 22 January 2015

Just creating content randomly really means that you’ll get random results.  By creating a strategic plan you’re much more likely to get more effective results.

This is my second blog in a series of 8. Last time we looked at why it’s important to learn to use content marketing within your business. This has now become even more important since the prediction for 2015 is that Google will potentially favour website content and relevancy over anything else.

So now in order for this content marketing plan to work for your business, it’s handy to start documenting a strategy – this will for sure help your business stand out from your competitors. Read the rest of this entry »

Who Shot The SEO Expert?

By Published 19 January 2015

I may have mentioned before that website promotion is more research than glitz and glamour. For me I find statistics and trends fascinating but not in a boring way. I actually hated mathematics in my formative years due mostly to the unapproachable attitude of my teacher.

When I am working on website promotion I don’t see it as math, I see it more like forensic science. What has happened, why has it happened, what has changed, what could have caused things to happen, what changes have I made and what impact have they had. Read the rest of this entry »

Why it’s important to learn how to use Content Marketing in your business

By Published 6 January 2015

2015 is looking to be an even bigger year in the digital world with transparency becoming one of the most important tools in marketing.  This year the most successful businesses will be those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time. Read the rest of this entry »

Why are you still hiding your business?

By Published 18 December 2014

Don’t you want to be found online? Isn’t that the whole point of being online?

You’ve paid your hard-earned money to have one website amongst millions of others and if you’re sat there, happy and content with your snazzy, fabulous website in your arms then that’s fantastic. But if you actually want people to notice your business online then you don’t stop at just a website. Read the rest of this entry »

How to find a wider audience for your Content

By Published 2 December 2014

Believe it or not, content is the fuel of permission-based marketing, and a great instigator of engagement.

It’s the marketing that your audience wants to receive.

However, having good content does not necessarily (or automatically) get you a big audience. You need to plan for how you’re going to find and grow that audience. Read the rest of this entry »

7 Steps to Create the Perfect Facebook Post

By Published 20 November 2014

There are on average 1,500 possible stories which are filtered through per day in an average Facebook user’s Newsfeed. However, only approximately 300 of those stories make it to a user’s Newsfeed! As a business, how do you begin to tackle that algorithm before your content is posted?

Well, like all algorithms (Google, Facebook, Twitter etc), there are certain things it likes and doesn’t like – it’s just knowing what these little details are before clicking that “Post” button! In this post I’m going to talk you through the do’s instead of the don’ts for businesses posting on Facebook. Read the rest of this entry »

9 Steps to Building a Marketing Plan

By Published 19 November 2014

If you’re serious about growing your business you will need to put a marketing plan in place. Your marketing plan may be part of your overall business plan to develop your business, however it’s fundamental to understand the importance of this. Without a marketing plan in place your business will just continue on the path it’s always been and nothing will change.

Read the rest of this entry »

Benefits of Business Blogging

By Published 5 November 2014

Are you putting off creating blogs for your business because you’re concerned with how much time it will take?  And do you feel you don’t have the commitment to maintain them?

There is a lot of hype around blogging however there is great proof that it works on a number of levels.

If you’re undecided and need some more convincing just take a look at these reasons here to help get you started. Read the rest of this entry »

Why are my emails bouncing back?

By Published 3 November 2014

If your emails bounce then it means that they’re over-quota. This means that the allocated space that has been set aside on our servers for your emails is full.

As your hosting company we simply provide you with an email address, the information required to set it up and some space (250mb) to enable you to use the account. We can provide more space if required but we will need to charge for this extended service.

Recently we have had an increase in the amount of customers telling us that their emails have stopped working or that they have had a message saying that their server space is over quota. The frequency of these reports has increased in-line with the increase of up-dated mobile devices. Read the rest of this entry »

Why your LinkedIn Profile is key to your success on LinkedIn

By Published 31 October 2014

When did you last update your Linkedin Profile?

Well, having used LinkedIn for some time now and viewed quite a large number of profiles, I can probably guestimate that your profile will need revisiting in one form or another.

The best way to set yourself up for success is by getting prospects to read your profile. This is the first start in any LinkedIn networking relationship.  But the key to starting that successful relationship is getting the reader to want to know more about you. Read the rest of this entry »