Facebook has value, in fact it has a lot value despite what some might think. And I have to be honest here and say that it’s only in the past year that I have understood exactly how to leverage that value.
You see, I used to use Facebook for personal use seeing just some crazy updates from friends and family of their dog or cat in some strange position, or of a crazy video they’d shared or photos of their latest fancy holiday trip. Nice, but really? It was beginning to consume a lot of my time almost without me realising, and so I was about to cull the whole thing! Read the rest of this entry »
Getting the right Facebook audience is tricky. Back in December last year, Facebook estimated that it was home to more than 30 million active small-business pages. That number will have definitely grown since then. That’s a lot of business pages that yours needs to compete with. Do you know what one of the biggest tricks to having a successful, engaging Facebook page is though? A wonderful audience. Read the rest of this entry »
We all know that there are certain aspects of our business that could be improved or changed.
We all know this, but often we’re too busy doing client work, or checking emails or doing other stuff.
So when someone tells you to work “on” your business and not “in” it, or at least put some time aside to do this I’m guessing a lot of the time this is put off because the task seems too much of a mountain to climb, and you don’t necessarily know where to start.
So here are some ideas to give you a kick start: Read the rest of this entry »
Raise your hand if you want more customers in your business?
Raise your hand again if you want your website to generate those customers – AND automate the responses you give to these new customers!
Maybe this is you and your business?
Read the rest of this entry »
Organic (as always) is the best.
It’s the best food, best type of content, best everything. And for Facebook, organic is best because it’s free. Who doesn’t love free things?
As free and wonderful as Facebook is though, over the last couple of years they’ve gradually become sneakier with how far your organic reach goes. Read the rest of this entry »
LinkedIn has the reputation as the go-to place to grow your network online. Although often I meet people in business who really don’t understand why they have all these odd requests to connect to people they don’t know on Linkedin? Does this sound familiar?
And should you even be on LinkedIn? Read the rest of this entry »
As always, the best content is the winner
Rand Fishkin of MOZ.com recently posted another of his great ‘Whiteboard Friday’ videos, and it is interesting when something from your past comes back and slaps you in the face! Read the rest of this entry »
By adopting the Perfect Customer Lifecycle
So maybe you’ve been running a business for a while now, and you have regular customers, regular enquiries and business is ticking over. This is the regular customer lifecycle within most businesses.
But how would your business benefit (and grow) if it adopted the Perfect customer lifecycle? I might be being a bit presumptuous here, but I bet you can relate to these 3 areas of lost leads in your business. Read the rest of this entry »
Don’t ask me to buy your number one product on Facebook.
And definitely don’t ask me to like your page to be part of a competition. In fact, that’s now against Facebook’s rules for business pages, so definitely don’t do that!
We all roll our eyes when we see those ridiculously out-of-place, out-of-context salesy posts on Facebook and I can almost guarantee that we all just keep scrolling. That’s the reason why those type of posts shouldn’t be part of your social media marketing strategy and in this post today I’m going to tell you how to use your Business Page on Facebook correctly. Read the rest of this entry »
Many clients have told us in the past that the reason their business isn’t on Facebook is because they don’t want it confused with their personal account. Granted, you can’t have a Facebook business page without first having a personal profile, but that doesn’t mean that they will share the same content. Read the rest of this entry »