7 Steps to Create the Perfect Facebook Post

By Published 20 November 2014

There are on average 1,500 possible stories which are filtered through per day in an average Facebook user’s Newsfeed. However, only approximately 300 of those stories make it to a user’s Newsfeed! As a business, how do you begin to tackle that algorithm before your content is posted?

Well, like all algorithms (Google, Facebook, Twitter etc), there are certain things it likes and doesn’t like – it’s just knowing what these little details are before clicking that “Post” button! In this post I’m going to talk you through the do’s instead of the don’ts for businesses posting on Facebook. Read the rest of this entry »

9 Steps to Building a Marketing Plan

By Published 19 November 2014

If you’re serious about growing your business you will need to put a marketing plan in place. Your marketing plan may be part of your overall business plan to develop your business, however it’s fundamental to understand the importance of this. Without a marketing plan in place your business will just continue on the path it’s always been and nothing will change.

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Benefits of Business Blogging

By Published 5 November 2014

Are you putting off creating blogs for your business because you’re concerned with how much time it will take?  And do you feel you don’t have the commitment to maintain them?

There is a lot of hype around blogging however there is great proof that it works on a number of levels.

If you’re undecided and need some more convincing just take a look at these reasons here to help get you started. Read the rest of this entry »

Why are my emails bouncing back?

By Published 3 November 2014

If your emails bounce then it means that they’re over-quota. This means that the allocated space that has been set aside on our servers for your emails is full.

As your hosting company we simply provide you with an email address, the information required to set it up and some space (250mb) to enable you to use the account. We can provide more space if required but we will need to charge for this extended service.

Recently we have had an increase in the amount of customers telling us that their emails have stopped working or that they have had a message saying that their server space is over quota. The frequency of these reports has increased in-line with the increase of up-dated mobile devices. Read the rest of this entry »

Why your LinkedIn Profile is key to your success on LinkedIn

By Published 31 October 2014

When did you last update your Linkedin Profile?

Well, having used LinkedIn for some time now and viewed quite a large number of profiles, I can probably guestimate that your profile will need revisiting in one form or another.

The best way to set yourself up for success is by getting prospects to read your profile. This is the first start in any LinkedIn networking relationship.  But the key to starting that successful relationship is getting the reader to want to know more about you. Read the rest of this entry »

Overwhelmed with Email Marketing? Here’s 3 Tips to get you started

By Published 28 October 2014

Do you find yourself overwhelmed when thinking about your email marketing campaigns?

What I would like to explain to you in this blog post is that email marketing doesn’t have to be difficult or painful. It’s a powerful tool that (when used correctly) can be automated for your benefit but if you don’t know how to use different email marketing strategies, you can’t expect good results.

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We all have mobile notifications, next up web notifications! What you need to know.

By Published 29 September 2014

Web Push Notifications

In this day and age, trends move fast. For most of us, they move faster than we can keep up.

So we make our lives easier and our phones do it for us. When someone has commented, posted or tweeted us (depending on individual settings) we know about it. Our phones decide to chirp and buzz like it’s Spring. Read the rest of this entry »

Why your Small Business should adopt the Lifecycle Marketing approach

By Published 25 September 2014

Are you a small busines owner?  Are you doing EVERYTHING yourself?  Well this post is definitely for you!

It’s easy as a small business owner, to fall into a “I’ll do everything myself” trap, because you know and can rely on the quality of work you offer.  Subsequently I’m sure you then find yourself doing ALL the jobs that large organisations farm out to separate departments. And as a small business owner you are so focussed on “getting the job done” that you don’t think about the process, you just get on and do it.  Subsequently you then become involved in every single aspect of your business – Marketing, Sales, Invoicing, Financials, Logistics etc and nothing can function without you being involved!

Consquently all the processes that have been set up within your business are then typically stored in your head!  You know exactly what should happen when a phone call comes in, or when an email arrives!  Habits are then formed which become difficult to change – although not impossible. Subsequently every process within your business relies on you to make anything and everything happen!  And so the “round-in-circles” trap starts to happen!  You may have…

  • Lost Traffic – You spend money getting people to visit your website, but they leave without giving you any information. You can’t follow up with them.
  • Lost Leads – When leads do contact you, you have weak and inconsistent follow up.
  • Lost Clients – Your hottest prospects are your existing clients, yet how often do you get in touch with them? How often do you focus on upselling? Or even tap into them as a referral source?

Does this sound familiar? So how do you overcome this?

SIMPLE – adopt the Lifecycle Marketing Process. Read the rest of this entry »

The Importance of Weaponising Mobile Technology

By Published 19 September 2014

The days of desktop dominance are over.

We are approaching a tipping point in mobile technology and with change, we as businesses must learn to adapt. We’ve touched on a similar subject on ways to keep your business relevant and although this is a relative topic, in this post we want to emphasise how moving forward with mobile technology and content marketing is crucial for your business to develop in line with the technology era.

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Pay Per Click, Authorship, What have we missed?

By Published 10 September 2014

In the last financial quarter Google delivered $3.4bn in profits bringing its total for the year $12.9bn.

Before you roll your eyes and start muttering to yourself, this is Ok, it’s perfectly acceptable for a business to make a profit, isn’t that why we are in business?

So what has this got to do with me, I only have a small business and an average sized website so why should I concern myself with Google’s profits?

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