How to fix the 3 leaks in your business

By Published 13 May 2015

By adopting the Perfect Customer Lifecycle

So maybe you’ve been running a business for a while now, and you have regular customers, regular enquiries and business is ticking over.  This is the regular customer lifecycle within most businesses.

But how would your business benefit (and grow) if it adopted the Perfect customer lifecycle?  I might be being a bit presumptuous here, but I bet you can relate to these 3 areas of lost leads in your business. Read the rest of this entry »

How to Organically Win with Business Pages on Facebook

By Published 13 May 2015

Don’t ask me to buy your number one product on Facebook.

And definitely don’t ask me to like your page to be part of a competition. In fact, that’s now against Facebook’s rules for business pages, so definitely don’t do that!

We all roll our eyes when we see those ridiculously out-of-place, out-of-context salesy posts on Facebook and I can almost guarantee that we all just keep scrolling. That’s the reason why those type of posts shouldn’t be part of your social media marketing strategy and in this post today I’m going to tell you how to use your Business Page on Facebook correctly. Read the rest of this entry »

What’s the REAL difference between a Facebook Profile and a Page?

By Published 8 April 2015

Many clients have told us in the past that the reason their business isn’t on Facebook is because they don’t want it confused with their personal account. Granted, you can’t have a Facebook business page without first having a personal profile, but that doesn’t mean that they will share the same content. Read the rest of this entry »

Why SEO is helpful for Content Marketing

By Published 8 April 2015

Many of you will more than likely have heard of SEO (Search Engine Optimisation) and its importance for the visibility of your website and its content in the search engines.

Well in this fifth (out of 8) instalment of my Content Marketing Series, I’ll explain the main principles that need to be understood in order to make your content marketing the most successful it can be. Read the rest of this entry »

13 More Sleeps Until The New Crawler Creeps

By Published 7 April 2015

If you press your ear up close to the World Wide Web you will hear a lot of chatter and the sound of an uneasy jungle! This noise has been slowly getting louder and the message is clear ‘The 21st of April is coming’!

So what is all this racket about?

Well Google is due to launch its mobile crawler which will index mobile friendly websites! Read the rest of this entry »

How to integrate Social Media into your Content

By Published 25 March 2015

Using social media can sometimes feel like a waste of time!  Does this sound like your experience? Are you fed up of posting information and not getting the engagement you want?  You’re not alone here, it’s easy to get lost in the maize.

For your social media efforts to be more successful, there are 3 key activities that need to take place: Read the rest of this entry »

Why you shouldn’t use Facebook for your business

By Published 25 March 2015

“Why bother keeping up with Facebook? What does my business gain from Facebook? It’s not ruling my income, so why should I waste time and money on it?”

Don’t get me wrong, those are plausible questions that nearly every business should ask itself. Naturally, there’s no use in investing valuable resources without a guarantee of ROI (return on investment). But what’s wrong here is your perception of Facebook’s purpose. Read the rest of this entry »

How to grow your connections on LinkedIn – and build your database

By Published 9 March 2015

LinkedIn is always a hot topic amongst many of our clients, and I’m sure you often get requests to connect and are unsure of whether to connect or not?  And if you do connect what happens next?

(The search functionality that LinkedIn provides its users with makes it as easy as possible to target prospects with incredible accuracy, so this enables you to search for your prospects quite easily). Read the rest of this entry »

Facebook are starting their Spring Clean

By Published 6 March 2015

Facebook are on the move yet again to ensure that no funny business is going on with the amount of page likes a particular Page has.

As of 12th of March (yep, that soon), Facebook is going to start removing inactive accounts from Pages’ like counts. They have said that “to make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.” Read the rest of this entry »

The Google Clock is Ticking

By Published 5 March 2015

Despite all of the noise on the internet over the last few months about making sure that your website is mobile friendly, it’s amazing how many haven’t got around to it yet!

Google (other search engines are available) is now starting to slap a few wrists! It’s a bit like leaving your car in a public carpark for too long, you just know that you’re going to get a ticket! Well if you leave your website alone and immobilised for too long, Google will penalise you! Read the rest of this entry »