How to integrate Social Media into your Content

By Published 25 March 2015

Using social media can sometimes feel like a waste of time!  Does this sound like your experience? Are you fed up of posting information and not getting the engagement you want?  You’re not alone here, it’s easy to get lost in the maize.

For your social media efforts to be more successful, there are 3 key activities that need to take place: Read the rest of this entry »

Why you shouldn’t use Facebook for your business

By Published 25 March 2015

“Why bother keeping up with Facebook? What does my business gain from Facebook? It’s not ruling my income, so why should I waste time and money on it?”

Don’t get me wrong, those are plausible questions that nearly every business should ask itself. Naturally, there’s no use in investing valuable resources without a guarantee of ROI (return on investment). But what’s wrong here is your perception of Facebook’s purpose. Read the rest of this entry »

How to grow your connections on LinkedIn – and build your database

By Published 9 March 2015

LinkedIn is always a hot topic amongst many of our clients, and I’m sure you often get requests to connect and are unsure of whether to connect or not?  And if you do connect what happens next?

(The search functionality that LinkedIn provides its users with makes it as easy as possible to target prospects with incredible accuracy, so this enables you to search for your prospects quite easily). Read the rest of this entry »

Facebook are starting their Spring Clean

By Published 6 March 2015

Facebook are on the move yet again to ensure that no funny business is going on with the amount of page likes a particular Page has.

As of 12th of March (yep, that soon), Facebook is going to start removing inactive accounts from Pages’ like counts. They have said that “to make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.” Read the rest of this entry »

The Google Clock is Ticking

By Published 5 March 2015

Despite all of the noise on the internet over the last few months about making sure that your website is mobile friendly, it’s amazing how many haven’t got around to it yet!

Google (other search engines are available) is now starting to slap a few wrists! It’s a bit like leaving your car in a public carpark for too long, you just know that you’re going to get a ticket! Well if you leave your website alone and immobilised for too long, Google will penalise you! Read the rest of this entry »

How to Create a Marketing Strategy to grow your Business using LinkedIn

By Published 23 February 2015

LinkedIn boasts a community of over 332 million business professionals (as at November 2014).

I’m sure many you have a profile on LinkedIn and are maybe not sure what to do with it? Or how to make LinkedIn work for you.  Well you’re not alone. I come across many people in this situation who are unsure how to use LinkedIn to their best advantage. Read the rest of this entry »

How to Create Content that your Prospects will Love

By Published 4 February 2015

Following on from the previous two articles in our Content Marketing Strategy series, Important to Learn Content Marketing in Your Business and How to create your Content Strategy I hope this has given you chance to think about how you could start to use content more effectively in your marketing activities.

When we talk about content, this can come in a number of forms… maybe to start out by having a blog? Or maybe writing a white paper?   Or even a video series.  There are a number of formats in which you can gather information and share to your prospects and audience. Read the rest of this entry »

Hackers Cost the Economy $100 bn Each Year. 4 Ways to Minimise Your Risk

By Published 4 February 2015

In recent articles posted by the BBC and the Guardian they highlight the ongoing plight that small businesses face to maintain the security on their websites. The Guardian cites that hacks cost the American economy $100 Bn each year, highlighting that it’s not just the Corporates of the world who are being targeted, its small businesses too. Yes, that’s you and me! These hackers don’t differentiate. Read the rest of this entry »