There are two ways to share knowledge; you can PUSH information out, or you can PULL them in with a story.
Do you ever think about WHO you write your content for? If your answer is simply “my target audience” then I need you to prepare to get more specific than that.
Content that wins is content that relates, engages and provides solutions; and for content to tick all those boxes a specific audience is picked and a story is told. I’m going to tell you why you need to know who you’re talking to and how to structure your stories. Read the rest of this entry »
Running your own business is a challenge, right? Everyone has bad days, but when the days turn into weeks, even months, and you find yourself sat at your desk wondering “what the hell is the point” it’s probably time to take a mental breather for a minute… or thirty. Read the rest of this entry »
Facebook has grown into the leading platform now for digital marketers to use to grow businesses, with many marketers seeing incredible ROI. One of the reasons that using Facebook to double your business is because of the data it has – not just on you but on all those who fall into your target audience.
We now live in a data-driven world where if it moves it can be measured. Businesses are finding the old marketing methods are not returning the results they used to simply because targeting everyone demographically or geographically will always return minimum results. It’s now all about behaviour, and understanding the behaviour of your prospect. Read the rest of this entry »
There is one question that we ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course it is, that is the easiest way to get business, sitting back and doing nothing except being a rock star at what you do and letting your results speak for itself. What’s great about this is that it doesn’t require doing any difficult marketing, SEO, pay per click, or re-vamping the website. All you need to do is sit back and hope your customers tell their friends about you and sit back and watch the referrals come in. Right? Read the rest of this entry »
“Seconds away, ready for round two!”
For those that dabble in what the latest Google thing will be or how it may impact your website, you may be interested to know that ‘mobilegeddon 2’ is on its way! If you can’t remember mobilegeddon 1 then it either didn’t impact your website at all, your website was already mobile friendly or you have no idea what is going on with your website.
Read the rest of this entry »
Interestingly the total number of Retail Sales online is not as high as you think. It’s actually between 7 and 8% (at August 2015). I’m guessing you thought it was a lot higher than that.
So figuring out how to get traffic to your website in today’s world takes a lot of time and an awful lot of money. Thankfully the Digital Marketer has done all the legwork and shared with us what works and what doesn’t work.
There is no such thing now as a traffic problem. It’s now about Engagement. Traffic has become a commodity. If you want traffic you can go to the shop and buy it. Read the rest of this entry »
Facebook has value, in fact it has a lot value despite what some might think. And I have to be honest here and say that it’s only in the past year that I have understood exactly how to leverage that value.
You see, I used to use Facebook for personal use seeing just some crazy updates from friends and family of their dog or cat in some strange position, or of a crazy video they’d shared or photos of their latest fancy holiday trip. Nice, but really? It was beginning to consume a lot of my time almost without me realising, and so I was about to cull the whole thing! Read the rest of this entry »
Getting the right Facebook audience is tricky. Back in December last year, Facebook estimated that it was home to more than 30 million active small-business pages. That number will have definitely grown since then. That’s a lot of business pages that yours needs to compete with. Do you know what one of the biggest tricks to having a successful, engaging Facebook page is though? A wonderful audience. Read the rest of this entry »
We all know that there are certain aspects of our business that could be improved or changed.
We all know this, but often we’re too busy doing client work, or checking emails or doing other stuff.
So when someone tells you to work “on” your business and not “in” it, or at least put some time aside to do this I’m guessing a lot of the time this is put off because the task seems too much of a mountain to climb, and you don’t necessarily know where to start.
So here are some ideas to give you a kick start: Read the rest of this entry »
Raise your hand if you want more customers in your business?
Raise your hand again if you want your website to generate those customers – AND automate the responses you give to these new customers!
Maybe this is you and your business?
Read the rest of this entry »