The Google Clock is Ticking

By Published 5 March 2015

Despite all of the noise on the internet over the last few months about making sure that your website is mobile friendly, it’s amazing how many haven’t got around to it yet!

Google (other search engines are available) is now starting to slap a few wrists! It’s a bit like leaving your car in a public carpark for too long, you just know that you’re going to get a ticket! Well if you leave your website alone and immobilised for too long, Google will penalise you! Read the rest of this entry »

How to Create a Marketing Strategy to grow your Business using LinkedIn

By Published 23 February 2015

LinkedIn boasts a community of over 332 million business professionals (as at November 2014).

I’m sure many you have a profile on LinkedIn and are maybe not sure what to do with it? Or how to make LinkedIn work for you.  Well you’re not alone. I come across many people in this situation who are unsure how to use LinkedIn to their best advantage. Read the rest of this entry »

How to Create Content that your Prospects will Love

By Published 4 February 2015

Following on from the previous two articles in our Content Marketing Strategy series, Important to Learn Content Marketing in Your Business and How to create your Content Strategy I hope this has given you chance to think about how you could start to use content more effectively in your marketing activities.

When we talk about content, this can come in a number of forms… maybe to start out by having a blog? Or maybe writing a white paper?   Or even a video series.  There are a number of formats in which you can gather information and share to your prospects and audience. Read the rest of this entry »

Hackers Cost the Economy $100 bn Each Year. 4 Ways to Minimise Your Risk

By Published 4 February 2015

In recent articles posted by the BBC and the Guardian they highlight the ongoing plight that small businesses face to maintain the security on their websites. The Guardian cites that hacks cost the American economy $100 Bn each year, highlighting that it’s not just the Corporates of the world who are being targeted, its small businesses too. Yes, that’s you and me! These hackers don’t differentiate. Read the rest of this entry »

What is good web design ACTUALLY about?

By Published 26 January 2015

So you’ve thought about it long and hard for a while now, and you’ve finally come to the big decision. You want a new website.

That’s brilliant. Everyone loves new things! Now what?

Well, the next question is what is your new website for? It’s general knowledge that when clients come to us asking for a new website, we know that they want it to be the best. No, not the best, they want it to be the most brilliant, extravagant, prettiest, hard-working website out there. That’s brilliant too; no designer enjoys making boring bog-standard websites. But, I ask again, what is your website for? Read the rest of this entry »

How to Create Your Content Marketing Strategy

By Published 22 January 2015

Just creating content randomly really means that you’ll get random results.  By creating a strategic plan you’re much more likely to get more effective results.

This is my second blog in a series of 8. Last time we looked at why it’s important to learn to use content marketing within your business. This has now become even more important since the prediction for 2015 is that Google will potentially favour website content and relevancy over anything else.

So now in order for this content marketing plan to work for your business, it’s handy to start documenting a strategy – this will for sure help your business stand out from your competitors. Read the rest of this entry »

Who Shot The SEO Expert?

By Published 19 January 2015

I may have mentioned before that website promotion is more research than glitz and glamour. For me I find statistics and trends fascinating but not in a boring way. I actually hated mathematics in my formative years due mostly to the unapproachable attitude of my teacher.

When I am working on website promotion I don’t see it as math, I see it more like forensic science. What has happened, why has it happened, what has changed, what could have caused things to happen, what changes have I made and what impact have they had. Read the rest of this entry »